An Employer Value Proposition, or EVP, is the reason why people choose to work (and stay) at your business over another. It’s a unique mix of offerings, values and culture that drives the promise of what it’s like to work in a business and aligns it with the reality of being there.

It’s what defines how employees perceive a current, potential or former employer, and what drives your reputation. Your EVP is the key difference between attracting the right type and number of candidates at the right cost, or struggling to fill roles and paying a premium for the privilege.

Some organisations have had to increase salaries by as much as 21% to overcome a poorly defined and communicated Employee Value Proposition*.

* Source - Corporate Leadership Council

How many people will you hire in the next year?


What’s the average salary per hire?


In the next 12 months, your EVP could cost you


69% of jobseekers would not take a job with a company with a bad reputation, even if they were unemployed.

* Source - Glassdoor


Employee advocacy rises from 24% to 47% within businesses with an attractive, well articulated EVP.

* Source - Forbes


54% of employed workers are either actively seeking or are open to considering a new role with a new employer.

* Source - Seneca Bridge Resource Partners

How can we help?

Be seen, heard and understood

What you say has as much impact as how you say it. Communicate with your people clearly to engage and motivate.

Attract the right talent

An attractive EVP is about more than salary and Taco Tuesdays. Build and promote your culture and grab the attention of the right people.

Engage current and future employees

Align your employer brand to better resonate with your current and future people.


Understand what your people are thinking

Define your EVP and employer brand around what your people actually want from work.


Interact with current and future people

Provide meaningful interactions with touchpoints designed to offer the best candidate and employee experience.


Insight through play

Deepen survey engagement and increase respondent numbers and through the power of play.


Core values designed to connect

Create a compelling employer brand proposition your current and future people identify with.


Plan to attract, engage and motivate

Define, build and communicate a clear employer brand strategy for all.


Discover the power of culture

Align expectations, behaviours and experience to positively influence your current and future people.


Co-ordinate values with people’s needs

Show your people clear purpose to engage and motivate.


Attract, engage and motivate former, current and future employees to accelerate growth.